Google Analytics enhances the Reporting numbers you can get from your MobileCause reports. With the Ecommerce turned on allows you to view your donations over time (transactions), the size of the donations, donations on specific keywords, etc. You can determine conversion rates, performance of forms and more.
From the basic information (Campaigns, Keyword, Form) you can drill down for a greater understanding of your supporters.
You can read how you can use Google Analytics from the Google Analytics Help Center.
|Google Analytics Terms||MobileCause Information Used|
|Product Category||Campaign Name|
|Product||Form Type_Form ID|
Example: Online Form_1234
|Source/Medium||This shows how the user got to the form, just as direct, from a text, or from a referring page/site.|
Example: m.facebook.com / referral (they reached the form from a link on a mobile version of Facebook)
To learn how to set up Google Analytics in your MobileCause account, click here.