Surveys are great ways to engage your supporters. You can personalize your surveys to find out why your supporters are interested in your organization to tailor your communication campaigns and much more.
Surveys are generally designed in two parts and then the results are found when you run a report.
Most MobileCause forms use the same designs as you are building them, from the Logo and Branding sections to the Submit button. When designing your Survey, the same structure applies. Since these are standard, you can usually complete these sections quickly, to then allow you to get into the more personalized design items in Section 2 below.
To start, Create a New Activity and select Engagement > Survey.
Step 1 - Activity Setup
Set up the initial settings in the Keyword page. For detailed information on this step, click here.
Step 2 - Logo and Branding
Prepare the general look of your Survey with the Logo and Branding section. For detailed information on this step, click here.
Step 3 - Contact Information
Select which personal information you would like to collect from your supporters.
With surveys, you may wish to hide everything in the Contact Information section so you can support anonymous surveys. Or maybe just include geographic or data, like city or zip code, gender, etc.
Step 4 - Footer Message
Add a footer message if you desire. Remember, the Footer message is hidden by default, so if you want a footer, you do need to switch it to Show.
If you are creating an anonymous survey, the footer message might be a good place to provide language about it being anonymous.
Step 5 - Form Submit
Change the button from Submit to anything you like and configure the email receipt if you are collecting your supporters' emails, so it is worded correctly for your Survey.
Step 6 - Social Media Settings
When someone completes your survey, they will be taken to the thank you page as shown in the Mobile Experience section on the left. The thank you page contains Social Share buttons for Facebook and Twitter. If you wish to change the wording of those share messages your supporters will see to share, you can change them from the Social Media Settings section on the left column.
Your style of survey may vary with all different kinds of questions. Whether they are multiple choice with a single answer using Drop-down menusor multiple answers using Checkboxes. You can have freeform answers with either a simple short response using a Short Answer text box, which also allows you to limit the answers to numbers, or a longer response using Long Answer. You may even collect a Date, such as a birthdate or other significant event to your supporters.
Best Practices - Use Several Custom Sections
Because you will likely be creating multiple questions, to give yourself the most options, it is recommended to create a new section for each question. That way, if you decide to change the order of the questions, you simply need to move that section where you would like it.
To create a Custom Section, select the Manage Sections button at the top of your form and choose Add Custom Section.
The Drop-down allows you to give your supporters the "Choose One" type question. The Reporting label of the Drop-down will be the name of field you collect in your Reports. Pro Tip: If you want to have a long description about the question with the drop down, you can first put in a Text element, then add your Drop Down Menu.
If you want your supporters to choose multiple items from a list, you can use a series of Checkboxes. Note that the question here is done with a Text element, and each answer is it's own Checkbox entry. This means, on your report, it will show each checkbox in it's own column.
You can use the Short Answer option for short answers, such as numbers or single word answers. If you set the Short Answer to be a number, and your supporter types anything other than a number, it will give your supporter an error, stating to "Please enter a valid number."
Occasionally you just want to hear from your supporters and give them a vehicle to describe something to you. You can give them this capability with the Long Answer. The Long Answer does have a maximum of 255 characters.
The Date field allows you to enter a complete Date (Month, Day, Year). If you wish to only collect the year, for example, you would more likely just want to use a Text Box:
You have now designed your Survey. Now it is time to review your data. You would do this by running a report with the various fields you've created in your survey. For more detailed information on running reports, click here.
The quick steps for Reporting on your Survey are here:
Go to Reporting > Search Transactions
On the Filter page, make sure to select Non Payment.
Further filter by Date and by Keyword.
When you Export your data, select your questions and click Download.