A short code is a five digit specialized phone number. Short codes are used in conjunction with keywords to initiate donations and subscriptions. Short codes are shared between all MobileCause customers and keywords are limited based on availability.
Each short code distinguishes the type of campaign and has been programmed to trigger a specific action when it receives a text message with a unique keyword. These shortcodes cannot be changed.
41444 and 91999 are used for Fundraising
51555 is used for Subscriptions
71777 is used for Crowdfunding and Peer-to-Peer Fundraising
How does this work?
Your keyword is the element that your supporters type in to interact with you through MobileCause. The combination of the keyword and the shortcode act similarly to an email address where the keyword would be something like your name, and the shortcode would be the @gmail.com, @yahoo.com, @noprofit.org, etc. Put the two pieces together and you have a unique way for supporters to reach you. For more on Keywords, click here.
More on Fundraising Shortcodes (41444 and 91999)
Why the choice?
You have the choice of either 41444 or 91999 for your Fundraising keyword. Because shortcodes are shared among MobileCause clients, the keyword you wish to use may already be in use by another organization. So, when you try to save your keyword, it will check and advise you if it is live or if it is in use. If it is in use, you have the option to either change the keyword or try to get it on the other shortcode.
These shortcodes are used for the majority of activity types in MobileCause: Text to Donate, Ticketing, Surveys, Volunteer sign ups, etc.
What is special about them?
The primary use of the Fundraising shortcodes are for the Text to Donate activities, so they will be set up to send the automated fulfilment messages. For more about the Fulfillment messages, click here.
When someone texts your keyword + shortcode, they will receive an automated reply that says:
Complete your gift here:
Msg&data rates may apply. 4 msgs/mo. Text HELP for help, Text STOP to end
The language of this message cannot be changed. If you want a different automated reply, see the Subscription Shortcode section below.
More on the Subscription Shortcode (51555)
This is used when you create an SMS Subscription activity. For detailed information about the SMS subscription features, click here.
What is special about it?
By using the One Time Response option, you can personalize the automated reply to your supporters.
Sometimes you can use a subscription keyword/shortcode in place of the Fundraising keyword/shortcode, if you do not like the wording of the Fundraising reply. You can write your automated reply and simply use the link to your Fundraising activity in the message.
More on the Crowdfunding and Peer-to-Peer Fundraising Shortcode (71777)
This shortcode is used exclusively with the Crowdfunding and Peer-to-Peer Fundraising activity. For more on this, click here.
What is special about it?
Keywords on this shortcode will generate additional keywords based on the root one as you add teams and/or fundraisers to your Crowdfunding and Peer-to-Peer Fundraising activity. You can market the root keyword (example: CFEXAMPLE) to send people to your Peer-to-Peer Fundraising or landing page where people can donate or volunteer to become fundraisers. When they volunteer, they receive an automatically generated keyword based on the root one (example: CFEXAMPLE4), and all of those keywords will apply to the one activity.