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How to Set Up SMS Subscription Keywords

Last Updated: Jul 18, 2017 12:38PM PDT

99% of text messages are opened, and 90% are read within the first 3 minutes!

An SMS Subscription keyword and 100% TCPA-compliant mobile messaging help you stay connected, create awareness through marketing your organization, events or partnerships, and grow your supporter database without asking for money.

Mobile communication should be entertaining or offer valuable information that connects people to your cause to optimize and engage supporters. 

We recommend regularly sending messages throughout the year containing links to videos, photos and donation pages, as well as notifications for events and opportunities to donors and supporters.

To get started, log in to your MobileCause account and watch this video:


In the navigation menu, click Engagement > SMS Subscription.

If you already have already created SMS Subscription Keywords, you will be shown the list of keywords and to create a new one, click the Create New button in the upper right.

Otherwise, you will be immediately taken to the new SMS Subscription Keyword creation page.

Enter your Keyword. Then choose an Existing Campaign or create a new one.

Messaging Type

There are two kinds of messaging keywords. Either option yields the same result for you when somebody texts in your keyword -- they are added to your subscribers. What separates the two options is what the supporter experiences.

One-Time Response
  1. Someone texts your keyword to 51555.
  2. They immediately receive whatever response you have written.
  3. They are added to your list of subscribers for that keyword.
Your response can say whatever you want and can include links.

Subscription Based
  1. Someone texts your keyword to 51555.
  2. They receive an automated text telling them they have been subscribed.
  3. They are added to your list of subscribers for that keyword.

The preset message that subscribers will receive if Subscription Based is selected will be:
seconds ago
a minute ago
minutes ago
an hour ago
hours ago
a day ago
days ago
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