Learn how to setup your Facebook donation page and drive social donations via smartphones, tablets and PCs.
Note: Facebook restricts smartphone and tablet users from clicking in-app donation page URLs. Be sure to complete all the Parts below to ensure followers can give on any device.
Please note that recent changes in Facebook's terms of service now require you to have at least 2000 likes/followers on your organizations page:
Facebook is changing how they define page permissions for pages with less than 2,000 fans due to some folks using facebook tabs for spamming purposes. This is making it so pages with less than 2,000 fans are unable to add 3rd party apps.
We are working on a solution we hope provides the extra layer of security Facebook requires to prevent a tab from being used to spam and thus allow you to add and use tabs like normal.
How to Create a Donation Page on Facebook:Part 1: Install iframe tabs to your Facebook page
Part 2: Create / Edit your Donate Tab
Part 3: Move the Donate Tab to the top of the list on your Facebook Page
Part 4: Change the Donate/Call To Action Button to go to the Donation page
- Perform these steps from a computer, you cannot do this set up from a smartphone or tablet.
- Ensure that you are an Admin on your organization's Facebook page.
- Ensure that you are logged into your Facebook account.
From a computer, search for “Static HTML: iframe tabs” in the top search bar.
Scroll down to the Apps section and click Use Now on the “Static HTML: iframes tabs" item.
Note: If you are having problems finding the Facebook App this way, and don't see the Use Now, you can look for the Thunderpenny page shown in the search results in Step 1, or just click here: https://apps.facebook.com/static_html_plus/
Click the “Add Static HTML to a Page” button
Note: if you get an error message, you probably are not an Admin on your organization’s Facebook Page.
- Click the“Facebook Pages” button with drop down menu.
- Select the organization page that you would like to install a donation page on.
- Click “Add Page Tab” button.
Note: if you get an error, your Page may not be verified yet. Follow the instructions to verify the Page. Then click Back and add the Page Tab again.
You will be redirected to your organization's Facebook page with the new “Welcome” tab selected. Click the green “Set up tab” button.
Copy and paste the iFrame embed code for the donation form you would like to add to your Facebook page.
Note: The “src=” link in your embed code cannot be a shortlink.
- Click the Actions Menu
- Choose “Edit name & image”
- Type “Donate” as the Tab Name.
Note: The first time you set this up, it will ask you to log into Facebook. Follow the prompts to log in, then click The Tab Name.
- Click “Save tab name”
- Click “Save & Publish”
Go back to your organizations Facebook Page and click Settings
Select Edit Page
Drag the “Donate” tab into position
Click on the Add a Button button on your Facebook Page
Note: This may currently be listed as something else, so you can edit what is there instead of creating a new one.
Click the Make a Purchase or Donation option, then choose Donate.
Add the shareable website link from your MobileCause form
Click Add Button
Your donation page and button are now live on your Facebook!
Recommendations for Donation Form on Facebook:
- Organization logo
- Background image
- Suggested amounts
- Recurring gift options
- Important donor data fields
- Simple payment fields
- Custom submit button
Tip #1Make it as easy for your followers to give by keeping your donation form as simple as possible. Capture important donor data for future engagement.
Tip #2Embed a unique donation form so that you can easily measure how many donations are made on Facebook.
Recommendations for Donation Page Link Sharing on Facebook:Nonprofit organizations should encourage volunteers, donors and staff to share a unique donation form shortlink which goes directly to your mobile-friendly donation page. This ensures that all your followers will be able to give from any device. See safedonate.us/globalgreen shortlink example below.
Mobile-friendly donation forms increase giving 38% because they automatically resize to fit any device.